LIDL Connect Campaign

Lidl Connect Campaign

ADVERTISING · 2020

with Bears Calling

Sky-high, but affordable: the Lidl Connect campaign has its protagonists flying through the frame, smartphone in hand, selfie included. The figures stand free against the bold brand blue, so every cut-out had to be perfect, right down to individual strands of hair. Add clear skin tones, a blue without colour shifts and smartphones that look flawless despite the wide angle.

LIDL Connect Campaign
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